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Flawless scalp soothing tonic9/8/2023 ![]() I’m really proud of Gab and I think that it probably is one of her favorite products. With our Styling Glaze ($8.99) it’s great for high ponytails, buns, and up-dos. As a stylist, it was super important to come up with the right combination of ingredients so that it doesn’t perform in that way. I’ve been in this business for many years and I’ve used glaze products on so many people and one of the problems with glazes is that if you’re under lights, if you’re working long hours with heat, sometimes they can melt. It does not create that crunch that is typically associated with gels so you’re gonna have a soft finish with definition. It has amazing ingredients in it and it just gives you that elongation and that definition without the flaking or drying. We listened to our consumers and decided to create a product for them that became our Elongating Curl Custard ($10.99), which is super defining and is really shiny. ![]() We originally launched with our defining curl cream rather and a lot of curlies like to cocktail it with a gel to get the elongation. We really wanted to really dive into the moisture and the hydration of this leave-in, so this is really great. That extra hydration is essential for a curly girl or guy that’s rocking their natural style hair which can be a bit drier. ![]() The fact that we had all 5 Butters in it that was topped off with a bit of sweet honey, was amazing. The goal was to build off the success we had with that product and we believe we have a conditioner that a lot of our consumers really love. We originally launched the 5 Butter Miracle Mask which is super hydrating and moisturizing. Let’s talk products, can you break down each product for Naturall圜urly? 5 Butter Miracle Leave-in Conditionerįirst, have our 5 Butter Miracle Leave-in Conditioner ($10.99), it is absolutely moisturizing and amazing. We’re really proud and excited for everybody to see the campaign that’s coming out. We wanted to create a marriage of both cultures and show that no matter if you’re in a shop or in a salon both of those experiences still warrant the quality of these new stylists that we have. There are two different experiences between a beauty shop and a salon. These new stylers were an homage to what a beauty shop is and the experience people had within them growing up. What was the inspiration for expanding the brand to stylers? We’re really proud to say that we’re able to still give the efficacy of the same quality without compromising our ingredients and we’re really happy. We wanted to make sure that it was affordable and accessible no matter what your social or economic status was and or is. We really wanted to make sure that we got products out to our consumers and our supporters that were super affordable and on-trend. ![]() What was the goal of creating these new products? Check out more from our interview with Larry below where he breaks down each new product and shares insights into how the collection was created. As the co-founder of Flawless, Larry aims to provide product knowledge and style education to everyone. It was not long before Sims started amassing his own list of celebrity clients including Gabrielle Union, Janet Jackson, Queen Latifah, David and Victoria Beckham, Christina Milian, and Mary J Blige. However, Sims always loved hair and quickly realized that is where his ultimate passion lies. Sims originally began his entertainment career fifteen years ago in Chicago as a professional dancer and choreographer for some of the most influential artists in music, including Missy Elliot and Sean P Diddy Combs. We sat down with celebrity hairstylist Larry Sims and co-founder of Flawless by Gabrielle Union. Flawless by Gabrielle Union wants to pay homage to this experience by also giving people the opportunity to renew their looks and spirit, which is why we are so thrilled to be introducing these new products.įlawless by Gabrielle Union wants to pay homage to this experience by also giving people the opportunity to renew their looks and spirit The collection is heavily inspired by the salon experience – one that allows individuals to be vulnerable, talk about issues of importance in the community, and escape the stressors of life. Flawless by Gabrielle Union is starting the year off by expanding the collection from the essentials like shampoo and deep conditioning masques to stylers that will elevate your hair game. When Flawless by Gabrielle Union hit the shelves, it immediately set itself apart from other celebrity-owned beauty brands for nourishing ingredients and dedication to textured hair. ![]()
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